The Equipped Brewer

Eight Must-Have Free Resources for New Craft Distillers

Written by Equipped Brewer Staff | Oct 6, 2023 12:27:37 PM

The business of crafting spirits requires more than great recipes and deep pockets. Here, the editors at The Equipped Brewer have compiled a collection of presentations, whitepapers, tools, and articles that offer business insight and support for those who venture into the craft distilling market.

From American Distillers Institute

  1. 2022 Distillers Resource Directory. This 123-page online guide includes a market report and results of a survey of market growth and production, a directory of distillers, and a buyer's guide of equipment and supplies.

  2. The Craft Distillery Market: 2011 and Beyond by Michael Kinstlick of Coppersea Distilling is a comprehensive look at the past, present, and projected future of the U.S. craft distilling market. Despite its 2011 date, it presents invaluable market insight — and 2012 updates are available by request via this page.


From American Spirits Exchange, a national spirits importer and distributor

   3. U.S. Alcohol Beverage Industry Structure. This sixteen-page whitepaper presents a basic overview of the                U.S.    alcoholic alcohol beverage industry for new suppliers and international importers. (Request a free copy          via link provided.)

  1. Understanding Pricing in the U.S. This eight-page whitepaper provides an overview of the general expenses and supply chain margins (i.e., distribution) for alcoholic beverages in the United States. (Request a free copy via link provided.)

  2. U.S. Alcohol Industry Permits for Suppliers. This eight-page introductory guide outlines the licenses, permits, and approvals required to legally sell wine and spirits in the United States.

  3. Spirits Pricing Calculator. This Microsoft Excel–based tool calculates an estimated consumer shelf price for wine and spirits based on the data you input.

From Business Publications

   7. Farm to Flask: Inside the World of Craft Distilling. This article from Fortune delivers an insider’s perspective           of the business. “It’s not microdistilling any more. It’s craft. It’s got the heart and soul, and it’s owner operated          — but it’s not small.”

  1. What It Really Takes to Open a Craft Distillery. This article from Inc. provides a realistic run-down of the federal, state, and local regulations that govern the business of artisanal spirits.