--- title: The Equipped Brewer | marketing description: marketing | The Equipped Brewer is dedicated to the success of craft beverage companies, including breweries, cideries, distilleries, and wineries. --- [![equipped-brewer-logo](https://equippedbrewer.longitudemedia.com/hs-fs/hubfs/Equipped%20Brewer/EB%20Logos/equipped-brewer-logo.png?width=179&height=60&name=equipped-brewer-logo.png)](https://www.equippedbrewer.com/) - [Equipment](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/equipment) - [Ingredients](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/ingredients) - [Marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) - [Operations](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/operations) ### Category: **Marketing** [marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) [Craft Brewery](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/craft-brewery) [Website Design](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/website-design) ### [Site Mapping Your Way to a Successful Craft Brewery](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/site-mapping-your-way-to-a-successful-craft-brewery) [So you’ve decided to design (or redesign) your craft brewery’s website. Great! Marketing your craft beverage through an online presence is important...](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/site-mapping-your-way-to-a-successful-craft-brewery) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/site-mapping-your-way-to-a-successful-craft-brewery) [Operations](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/operations) [Cider](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/cider) [Production](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/production) ### [Microbrewery Management: How to Increase Your Supply Chain](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/microbrewery-management-how-to-increase-your-supply-chain) [There are many details involved in increasing your supply chain. At first, the supply chain for your microbrewery was simple. You sold your craft...](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/microbrewery-management-how-to-increase-your-supply-chain) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/microbrewery-management-how-to-increase-your-supply-chain) [Production](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/production) [marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) [Sales](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/sales) ### [What America's Best Craft Breweries Have in Common](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/what-americas-best-craft-breweries-have-in-common) [Craft Beer logos show an unusual level of design creativity and intricacy. Photo source: Flickr The Daily Meal recently released their list of the 50...](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/what-americas-best-craft-breweries-have-in-common) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/what-americas-best-craft-breweries-have-in-common) [marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) [Sales](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/sales) [Craft Beer](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/craft-beer) ### [Craft Beer Marketing: How to Make the Most Out of Social Media](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/craft-beer-marketing-how-to-make-the-most-out-of-social-media) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/craft-beer-marketing-how-to-make-the-most-out-of-social-media) [Operations](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/operations) [marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) [Beer](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/beer) ### [Mentor Q&A: Kevin Ely, Head Brewer, Uinta Brewing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/mentor-qa-kevin-ely-head-brewer-uinta-brewing) [Note to readers: Each of these monthly interviews will feature a craft beverage maker who has achieved success on a large scale and is willing to...](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/mentor-qa-kevin-ely-head-brewer-uinta-brewing) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/mentor-qa-kevin-ely-head-brewer-uinta-brewing) [marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) [Craft Beer](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/craft-beer) ### [Brewers Association Gets Serious With Independent Beer Label](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/brewers-association-gets-serious-with-independent-beer-label) [“Craft is in a little bit of an identity crisis,” says Laura Bell, CEO of Bell’s Brewery in a recent Brewbound session. But what does craft really...](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/brewers-association-gets-serious-with-independent-beer-label) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/brewers-association-gets-serious-with-independent-beer-label) [Operations](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/operations) [marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) [Tasting Rooms & Brew Pubs](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/tasting-rooms-brew-pubs) ### [How and Why to Get Your Tasting Room or Taproom on a Tour](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/how-and-why-to-get-your-tasting-room-or-taproom-on-a-tour) [As the craft beer, craft cider, craft spirits and wine industries grow, it can be harder to get noticed and get new people to try your products....](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/how-and-why-to-get-your-tasting-room-or-taproom-on-a-tour) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/how-and-why-to-get-your-tasting-room-or-taproom-on-a-tour) [marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) ### [Get Your Product On the Shelf](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/get-your-product-on-the-shelf) [When Kate Baker and I opened Craft Beer Center at our flagship location in Belmont Center in Belmont, Massachusetts, more than four years ago, the...](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/get-your-product-on-the-shelf) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/get-your-product-on-the-shelf) [marketing](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing) [Tasting Rooms & Brew Pubs](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/tasting-rooms-brew-pubs) ### [Host Special Events to Boost Your Brand](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/host-special-events-to-boost-your-brand) [It doesn’t matter if you’re distilling the greatest unique spirits in history, pulling corks from the best wines ever bottled, or tapping a keg of...](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/host-special-events-to-boost-your-brand) [Read More ![](https://22625419.fs1.hubspotusercontent-na1.net/hubfs/22625419/right-arrow-blue-1-1.png)](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/host-special-events-to-boost-your-brand) [1](https://equippedbrewer.longitudemedia.com/the-equipped-brewer/tag/marketing/page/1) ### Subscribe Here ### The Equipped Brewer Digest! - Recent - Popular - Topics ![](https://equippedbrewer.longitudemedia.com/hubfs/Equipped%20Brewer/MISC%20EB%20Files/oxygen_to_fermenter.jpg) Brew Your Best Craft Beverage: Effective Wort Oxygenation ![](https://equippedbrewer.longitudemedia.com/hubfs/Equipped%20Brewer/Video%20News%20Elements/case_packer.png) Case Packers: 5 Steps for Choosing the Right System for... ![](https://equippedbrewer.longitudemedia.com/hubfs/Equipped%20Brewer/Video%20News%20Elements/otherhalf_forklift.jpg) Boost Your Craft Beverage Sales by Hiring a Wholesaler ![](https://equippedbrewer.longitudemedia.com/hubfs/Equipped%20Brewer/MISC%20EB%20Files/refractomer.jpg) Top 3 Quality Control Measures for Your Brewery ![](https://equippedbrewer.longitudemedia.com/hubfs/Equipped%20Brewer/MISC%20EB%20Files/US_patent_trademark_office.jpg) Brewery Legal Advice: Protect Your Brand With a Trademark ![](https://equippedbrewer.longitudemedia.com/hubfs/Equipped%20Brewer/Video%20News%20Elements/one%20way%20keg.jpg) One-Way Kegs ![](https://www.equippedbrewer.com/hs-fs/hubfs/Equipment-Supplies/Mobile_Can.jpg?width=325&name=Mobile_Can.jpg) Canning Craft Beer and Hard Cider: To Go Mobile or Purchase... ![](https://equippedbrewer.longitudemedia.com/hubfs/Equipped%20Brewer/social-suggested-images/bigstock-file-cabinet-detail-and-colorf-16824455.jpg) Ask a Beverage Attorney: What Are the Recordkeeping... ![](https://www.equippedbrewer.com/hs-fs/hubfs/Pro_Tips/042015downeastcan.jpeg?width=374&name=042015downeastcan.jpeg) Peer Q&A: Downeast Cider House ![](https://equippedbrewer.longitudemedia.com/hubfs/Equipped%20Brewer/social-suggested-images/bigstock-Businessmen-Breaking-A-Contrac-51807541.jpg) Ask a Beverage Attorney: Avoid the Top 5 Mistakes with... ### List By Topic - 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